Instagram marketing is always evolving. One minute, there is a new advertising feature; the next, a new policy update. To master the art of Instagram marketing, you have to stay abreast of the latest developments.
Whether you want to activate your employee advocates, boost engagement, or reach a target audience, Instagram is an ‘always-on’ responsibility. So what can you turn to for the best and most up to date information? Podcasts.
What is a Podcast?
A podcast is an audio program, similar to Talk Radio, that you can subscribe to from a smartphone and tune in to listen whenever you like.
A podcast is also a set of audio and spoken words, all based on a particular theme or topic like fashion, beauty, healthcare, fitness, cycling, etc. Through an app on your phone (take Instagram, for example), you subscribe to a podcast and listen to these episodes and spoken word in your car, through speakers, or on your headphones whenever you want.
Podcast episodes are usually stored with a podcast hosting company.
Podcasts began as mainly a medium for people to get the word out about their interests and build a community of people that share them. However, today there are podcasts for churches, storytellers, comedians, TV and radio networks, companies, sports fans, and many more.
Considering you subscribe to podcasts, you get notified when new episodes are released, which is great. It is also relatively cheap and easy to begin your own podcast show.
How to Listen to a Podcast
The definition of what a podcast is can get people confused, but the fact is, podcasts are talking radio shows. This definition can leave one confused about how to tune in to a podcast. Thankfully, there are three easy ways to listen to a podcast:
– Through a website using a desktop computer:
To do this, open a browser such as Firefox or Google Chrome on any desktop computer. Type in the podcast’s name on the search tab and look for their website. You would most likely find the latest episode on the homepage of said website. Get your player ready, ensure that the computer’s sound is on, and then click play.
– Through an iPad or an iPhone:
Every apple device (the latest ones for sure) comes with an Apple Podcasts app installed. Search for this app, open it and click the magnifying glass to access the search page. On the search tab, input the podcast’s name and click on the right result. All recently published episodes will be shown on the podcast’s listing. If an episode interests you or one, you mainly looked out for, click the play button.
Bonus step: You can subscribe to this podcast and get notifications whenever a new episode is published – you would see a ‘subscribe’ button on the podcast page. Doing this also means that every new episode will be automatically downloaded to your Apple Podcasts app from then on.
– Through an Android phone:
Like Apple products, every android product comes with a Google Play Music application installed with the device. Search for this app, open it and click the magnifying glass to access the search page. On the search tab, input the podcast’s name and click on the right result. All recently published episodes will be shown on the podcast’s listing. If an episode interests you or one you particularly looked out for, click the play button.
Bonus step: You can subscribe to this podcast and get notifications whenever a new episode is published – you would see a ‘subscribe’ button on the podcast page. Doing this also means that every new episode will be automatically downloaded to your Google Play Music app from then on.
10 Best Instagram Marketing Podcasts
Instagram Secrets Confused as to how to begin and grow an Instagram account? Instagram Secrets by Luke Thompson is the perfect podcast for you. The Brit teaches you the basics of maximizing a business Instagram account. The podcast, which kicked off in March of 2019, has seen Luke share his tips and tricks through more than 20 episodes.
Most of the episodes feature just him doing the talking, with a couple of guests appearing on a few episodes. Instagram Secrets is on this list because it is novice-friendly.
Under The Instagram Influence
Produced by Jumper Media, ‘Under The Instagram Influence’ is a podcast hosted every week by Ian Ryan. Small business owners and Instagram influencers regularly feature on the podcast, sharing the most effective Instagram marketing strategies in 2020. You get to enjoy real examples and insights when you tune in to this podcast; that is why it is on this list.
The Instagram Stories
Daniel Hill’s ‘The Instagram Stories’ helps small business owners learn how to use Instagram for marketing. If you want to get new clients and customers, impact people, and be seen as an authority on Instagram, you should listen to Daniel. Followers get to enjoy daily micro-cast podcasts, full-length podcasts, and a couple of guests on several podcasts talking about social media and voice technologies.
The Instagram Growth Podcast
This series began over a year ago in October 2019, with two monthly tips and tricks that help entrepreneurs and businesses skyrocket on Instagram. For the most effective, tested, and proven secrets, hacks, and information to a faster Instagram promotion, ‘The Instagram Growth Podcast’ is what you need.
There are more than ten episodes on the podcast at the moment, focused on attracting new Instagram followers, planning and scheduling Instagram content, managing multiple accounts simultaneously, communicating with an audience, and tracking activity and growth on Instagram.
The Instagram Stories Daily Update
Are you a business owner currently struggling with getting the latest features, updates, or news about Instagram? ‘The Instagram Stories Daily Update’ is perfect for you. It is a podcast that provides the latest news stories every day, dropping the most recent news and strategies to grow your following. Daniel Hill is the host of this 3 minutes long daily audio show you do not want to miss.
Grammer School – An Instagram Marketing Education
The Grammer School hosted by Todd Bergin is the first-ever Instagram Live show and podcast focused solely on Instagram marketing for entrepreneurs and small businesses. Todd airs his unique views on everything that concerns Instagram, from Instagram tricks and tips to Instagram Stories and Instagram Live. He also drops a regular dose of podcasting education and live video whenever where it makes sense.
Another podcast focused on tips and tricks to grow one’s Instagram account and improve engagement with followers. You can also learn how to hack the Instagram algorithm from this podcast, high-quality content creation, and even organic growth. The Instagram Now podcast is on our list because it is excellent for personal accounts, influencers, and businesses of every shape and size.
Hashtag: No Filter
Wannabe influencers and entrepreneurs can enjoy advice and how to market their business on Instagram with this podcast. Even though topics that help one market and enhance their business are explored on the show, the main goal is to market one’s business on Instagram and build an audience while still going about one’s life as a busy person. Since the show began in January 2015, there has been just one episode.
Instagram Marketing Secrets
Want to learn everything from growing your Instagram following and brand to selling products and website traffic? This is your go-to podcast. Derek Videll, the increasingly popular Denver entrepreneur, is the host of the show. He carefully leads listeners through a step by step process of mastering the Instagram platform, from anywhere, at any time.
There have been two episodes every week since December 2018.
The Wellness Business Podcast
Hosted by Kathleen Legrys and Karen Pattock, the Wellness Business Podcast is for wellness business owners on Instagram looking to enjoy weekly strategies, action steps, and a dose of fun. The podcast reveals the secrets to turn one’s health coaching hobby into a profitable business. If you are a wellness business owner looking to take advantage of the opportunities that come with Instagram, then this podcast is for you!
It gives you weekly Instagram tips, tricks, and strategies that you can implement into your profile! By interviewing various Instagram experts, Wellness Business Podcast will help you discover how you can gain more business, exposure, and knowledge through Instagram!
We’ve established that podcasts are a convenient and easily accessible way to get information. They can be listened to while one is commuting, working, or exercising. However, with so many podcasts out there, which ones should you be listening to?
The ten podcasts listed above were carefully handpicked and are not just the best Instagram marketing podcasts around but are also some of the best social media marketing podcasts in 2020